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IBX Directory

sort by:
Rank
Company
Total
1
Dexus
81.8
2
RIO Tinto Ltd
81.5
3
The a2 Milk Company Ltd
78.7
4
Goodman Group
78.7
5
Fortescue Metals Group Ltd
77.7
6
Newcrest Mining Ltd
77.3
7
Westpac Banking Corporation
76.2
8
Coles Group Ltd
75.9
9
Brambles Ltd
75.8
10
Transurban Group
75.4
11
Fisher & Paykel Healthcare Corporation Ltd
75.2
12
Charter Hall Group
75.0
13
Aventus Group
75.0
14
Wesfarmers Ltd
74.4
15
Stockland
71.7
16
Coca-Cola Amatil Ltd
71.6
17
BHP Group Ltd
71.1
18
Bank of Queensland Ltd
71.0
19
Woolworths Group Ltd
70.8
20
Mineral Resources Ltd
70.3
21
Woodside Petroleum Ltd
69.9
22
Macquarie Group Ltd
69.7
23
Nanosonics Ltd
69.5
24
Suncorp Group Ltd
69.0
25
Growthpoint Properties Australia
68.9
26
CSL Ltd
68.8
27
Australia and New Zealand Banking Group Ltd
68.4
28
Lendlease Group
68.3
29
AGL Energy Ltd
68.1
30
Scentre Group
67.9
31
Technology One Ltd
67.5
32
Seek Ltd
66.5
33
Medibank Private Ltd
65.8
34
Cleanaway Waste Management Ltd
65.7
35
Mirvac Group
65.6
36
SOUTH32 Ltd
65.0
37
Worley Ltd
65.0
38
Super Retail Group Ltd
64.8
39
Wisetech Global Ltd
64.0
40
Ansell Ltd
63.9
41
Beach Energy Ltd
63.9
42
Perpetual Ltd
63.9
43
Sandfire Resources Ltd
63.2
44
Charter Hall Long Wale REIT
62.8
45
AMP Ltd
62.5
46
Altium Ltd
62.5
47
APA Group
62.3
48
United Malt Group Ltd
61.8
49
Commonwealth Bank of Australia
61.5
50
Afterpay Ltd
61.5
51
Centuria Office REIT
61.4
52
Iress Ltd
61.3
53
Vicinity Centres
61.1
54
Whitehaven Coal Ltd
61.1
55
Centuria Industrial REIT
60.8
56
Metcash Ltd
60.8
57
Iluka Resources Ltd
60.4
58
Spark Infrastructure Group
60.4
59
Treasury Wine Estates Ltd
60.4
60
Ampol Ltd
60.4
61
National Australia Bank Ltd
60.4
62
GPT Group
60.2
63
Charter Hall Retail REIT
60.0
64
Cochlear Ltd
60.0
65
Sims Ltd
59.9
66
Amcor Plc
59.8
67
Ingenia Communities Group
59.7
68
Boral Ltd
59.6
69
Bingo Industries Ltd
59.3
70
IGO Ltd
59.3
71
Invocare Ltd
59.2
72
Bendigo and Adelaide Bank Ltd
59.0
73
Unibail-Rodamco-Westfield
58.9
74
Graincorp Ltd
58.9
75
Cromwell Property Group
58.6
76
EML Payments Ltd
58.5
77
QBE Insurance Group Ltd
58.3
78
Evolution Mining Ltd
58.1
79
Reliance Worldwide Corporation Ltd
58.1
80
Blackmores Ltd
58.0
81
ZIP Co Ltd
57.8
82
Atlas Arteria
57.6
83
Northern Star Resources Ltd
57.6
84
Omni Bridgeway Ltd
57.5
85
Appen Ltd
57.5
86
Synlait Milk Ltd  
57.4
87
Virgin Money Uk Plc
57.1
88
Cimic Group Ltd
56.8
89
Orora Ltd
56.3
90
Steadfast Group Ltd
56.1
91
Incitec Pivot Ltd
56.1
92
Skycity Entertainment Group Ltd
55.9
93
New Hope Corporation Ltd
55.0
94
JB Hi-Fi Ltd
55.0
95
Adbri Ltd
54.9
96
ASX Ltd
54.5
97
Ramsay Health Care Ltd
54.4
98
Monadelphous Group Ltd
54.4
99
Fletcher Building Ltd
54.3
100
Codan Ltd
54.2
101
Oil Search Ltd
54.1
102
Nib Holdings Ltd
53.9
103
AUB Group Ltd
53.8
104
Shopping Centres Australasia Property Group
53.7
105
Bapcor Ltd
53.6
106
Abacus Property Group
53.6
107
Viva Energy Group Ltd
53.2
108
Credit Corp Group Ltd
53.1
109
Santos Ltd
53.0
110
Clinuvel Pharmaceuticals Ltd
53.0
111
Nufarm Ltd
53.0
112
James Hardie Industries Plc
52.8
113
QUBE Holdings Ltd
52.5
114
Als Ltd
52.3
115
Seven Group Holdings Ltd
52.3
116
Corporate Travel Management Ltd
51.8
117
Aurizon Holdings Ltd
51.8
118
Webjet Ltd
51.7
119
Alumina Ltd
51.7
120
Flight Centre Travel Group Ltd
51.7
121
OZ Minerals Ltd
51.6
122
Origin Energy Ltd
51.4
123
Carsales.com Ltd
51.2
124
Lovisa Holdings Ltd
51.0
125
Genworth Mortgage Insurance Australia Ltd
51.0
126
Tabcorp Holdings Ltd
50.8
127
BWP Trust
50.8
128
Xero Ltd  
50.7
129
Orica Ltd
50.6
130
Insurance Australia Group Ltd
50.6
131
Sydney Airport
50.5
132
NEXTDC Ltd
50.3
133
Telstra Corporation Ltd
50.3
134
Aristocrat Leisure Ltd
50.0
135
Costa Group Holdings Ltd
49.4
136
Bega Cheese Ltd
49.4
137
Bluescope Steel Ltd
49.3
138
Resolute Mining Ltd
49.1
139
IOOF Holdings Ltd
49.1
140
National Storage REIT
49.0
141
Spark New Zealand Ltd
48.9
142
Breville Group Ltd
48.4
143
REA Group Ltd
48.0
144
Ramelius Resources Ltd
47.9
145
Inghams Group Ltd
47.7
146
Domino's PIZZA Enterprises Ltd
47.6
147
Janus Henderson Group Plc
47.5
148
Link Administration Holdings Ltd
47.4
149
IPH Ltd
46.4
150
Downer Edi Ltd
46.1
151
The Star Entertainment Group Ltd
45.9
152
Perseus Mining Ltd
45.6
153
Megaport Ltd
45.6
154
Challenger Ltd
45.4
155
Pendal Group Ltd
44.7
156
News Corporation
44.0
157
Vocus Group Ltd
44.0
158
Ausnet Services Ltd
44.0
159
Nine Entertainment Co. Holdings Ltd
43.6
160
Chorus Ltd
43.0
161
Domain Holdings Australia Ltd
42.8
162
Idp Education Ltd
42.7
163
Brickworks Ltd
42.5
164
Regis Resources Ltd
42.5
165
CSR Ltd
42.1
166
Netwealth Group Ltd
41.9
167
ST Barbara Ltd
41.6
168
Collins Foods Ltd
41.4
169
Gold Road Resources Ltd
41.3
170
Champion Iron Ltd
40.5
171
Magellan Financial Group Ltd
40.4
172
Eagers Automotive Ltd
40.1
173
Platinum Asset Management Ltd
39.3
174
Computershare Ltd
39.2
175
Mesoblast Ltd
39.0
176
Westgold Resources Ltd
38.9
177
Pro Medicus Ltd
38.9
178
Washington H Soul Pattinson & Company Ltd
38.9
179
Bravura Solutions Ltd
38.7
180
Lynas Rare EARTHS Ltd
37.9
181
Premier Investments Ltd
37.7
182
Sonic Healthcare Ltd
36.6
183
Service Stream Ltd
36.1
184
Harvey Norman Holdings Ltd
36.0
185
Healius Ltd
36.0
186
Qantas Airways Ltd
35.6
187
Austal Ltd
35.0
188
Elders Ltd
35.0
189
Resmed Inc
34.5
190
Crown Resorts Ltd
34.4
191
Freedom Foods Group LtdSuspended
33.9
192
Auckland International Airport Ltd
32.8
193
ARB Corporation Ltd
32.1
194
Polynovo Ltd
31.5
195
Avita Medical Inc
28.9
196
Silver Lake Resources Ltd
24.1

Investor Brand Index

D
A
L
The world's first index measuring
Investor Brand strength.
About the IBX
The Investor Brand Index is a nuanced, independent assessment of a company’s efforts to communicate with key stakeholders. It also incorporates ESG ratings and empirical financial data reflective of market perception to assess and rank the ASX200.

IBX top 10

Since 2016, a portfolio of the top 10 IBX companies outperformed the S&P/ASX 200 by
132%
IBX top
10
performers vs ASX 200

IBX composition

The IBX measure the strength of Investor Brand through three core components:

Communications
Max. 60 points

The quality of a company’s brand and investor communications through key touch-points such as their annual report, website, results presentations and social media.

Market Perception
Max. 25 points

As held by investors and analysts and based on publicly available financial data, industry and sector comparison and commonly used indicators such as Price To Book and PE ratio, market capitalisation, forward PE and share price.

ESG
Max. 15 points

The company’s risk exposure to, and management of, material environmental, social and governance issues based upon leading sources of industry research and peer comparison.

Filter:
Top 10
Rank
ASX
Company
Sector
Total score
1
DXS
Dexus
Real Estate
81.8
ASX
DXS
Sector
Real Estate
Communications
Market Perception
ESG
Total score
81.8
2
RIO
RIO Tinto Ltd
Materials
81.5
ASX
RIO
Sector
Materials
Communications
Market Perception
ESG
Total score
81.5
3
A2M
The a2 Milk Company Ltd
Consumer Staples
78.7
ASX
A2M
Sector
Consumer Staples
Communications
Market Perception
ESG
Total score
78.7
4
GMG
Goodman Group
Real Estate
78.7
ASX
GMG
Sector
Real Estate
Communications
Market Perception
ESG
Total score
78.7
5
FMG
Fortescue Metals Group Ltd
Materials
77.7
ASX
FMG
Sector
Materials
Communications
Market Perception
ESG
Total score
77.7
6
NCM
Newcrest Mining Ltd
Materials
77.3
ASX
NCM
Sector
Materials
Communications
Market Perception
ESG
Total score
77.3
7
WBC
Westpac Banking Corporation
Financials
76.2
ASX
WBC
Sector
Financials
Communications
Market Perception
ESG
Total score
76.2
8
COL
Coles Group Ltd
Consumer Staples
75.9
ASX
COL
Sector
Consumer Staples
Communications
Market Perception
ESG
Total score
75.9
9
BXB
Brambles Ltd
Industrials
75.8
ASX
BXB
Sector
Industrials
Communications
Market Perception
ESG
Total score
75.8
10
TCL
Transurban Group
Industrials
75.4
ASX
TCL
Sector
Industrials
Communications
Market Perception
ESG
Total score
75.4
Download the full IBX report to learn about key insights, relevant trends and sector-specific data.

What is Investor Brand?

Investor Brand is a set of perceptions based on everything stakeholders know, believe and experience about a publicly listed company. Since brands are measured perceptually, effective investor communication has the power to influence this perception by allowing companies to take control of their narrative.

What is the value of a strong Investor Brand?

1
Creating more resilient businesses that outperform their peers over the long term
2
Building trust, preference and loyalty with investors, media, analysts and other stakeholders
3
Maximising company value by commanding a premium share price
4
Painting a picture of the future and defining a path to get there
5
Enabling organisations to take control of their own narrative to create a clearer, more distinct and sustainable investor proposition
Designate is the corporate brand and communications agency. For more than 25 years, we have combined strategy, creativity and technology, to help Australian listed companies build engagement with the people who matter the most.
Visit Designate
About Designate
If you want to know more about the IBX, the methodology behind it and how your company or sector performed, reach out to Designate.

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Sydney, NSW 2000

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Disclaimer
The information on this website and any resources available for download are for general information only. They should not be taken as constituting professional advice from the website owner - Designate Group Pty Ltd. Designate Group is not a financial advisor. You should consider seeking independent legal, financial, taxation or other advice to check how the website information relates to your unique circumstances. Designate Group is not liable for any loss caused, whether due to negligence or otherwise arising from the use of, or reliance on, the information provided directly or indirectly, by use of this website.
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