Measuring
brand strength
across the
ASX 200
Download Reportbrand strength
across the
ASX 200
Investor
Brand
Index
Brand
Index
IBX22
About the IBX
Created by Designate in partnership with Morrow Sodali, the Investor Brand Index is a nuanced, independent assessment of a public company’s efforts to communicate with key stakeholders. It also incorporates ESG criteria and empirical financial data reflective of market perception to assess and rank the ASX200.
For the past five years, an equally-weighted portfolio of the top 20 IBX companies has outperformed the S&P/ASX 200 by a ratio of 2:1
2x
Top 5 IBX Performers
Top 10
Rank
ASX
Company
Sector
Total score
1
NCM
5
Newcrest Mining Limited
89.4
ASX
NCM
Sector
Materials
Communications
Market Perception
ESG
Total score
89.4
2
LLC
26
Lendlease Group
85.7
ASX
LLC
Sector
Real Estate
Communications
Market Perception
ESG
Total score
85.7
3
DXS
2
Dexus
84.0
ASX
DXS
Sector
Real Estate
Communications
Market Perception
ESG
Total score
84.0
4
ANZ
23
ANZ Banking Group Limited
83.7
ASX
ANZ
Sector
Financials
Communications
Market Perception
ESG
Total score
83.7
5
COL
3
Coles Group Limited
82.3
ASX
COL
Sector
Consumer Staples
Communications
Market Perception
ESG
Total score
82.3
Want to see where your company ranks?
View the complete list in the 2022 IBX Report.
Download ReportView the complete list in the 2022 IBX Report.
The Challengers
These companies are rapidly rising up the IBX rankings and are set to challenge the top 5 soon.
RANK
ASX
CHANGE
COMPANY
SECTOR
6
MCY
NEW
Mercury NZ
9
IRE
43
Iress
11
AWC
111
Alumina
18
LNK
132
Link
22
BLD
46
Boral
TOP 20 snapshot
Top 20 by Sector
45%
From Materials &
Real Estate
Real Estate
Top 20 by ASX ranking
7 feature in
ASX Top 20
ASX Top 20
5 feature in
ASX 21-50
ASX 21-50
5 feature in
ASX 51-100
ASX 51-100
3 feature in
ASX 101-200
ASX 101-200
Top 20 newcomers
65%
New to the top 20
IBX methodology
Through three core components, the IBX measures brand strength across the ASX 200:
Communications50 points
The quality of a company’s brand and investor communications through key touch-points such as its Annual and Sustainability reports, corporate website and results presentations.
ESG25 points
The company’s effort to communicate its ESG strategy and performance through its sustainability or ESG report.
Market Perception25 points
The market perception held by investors and analysts based on publicly available financial data and commonly used indicators.
Designate & Morow Sodali
Designate is the corporate brand and communications agency. For more than 25 years, we have combined strategy, creativity and technology, to help Australian listed companies build engagement with the people who matter the most.
Visit Designate
Morrow Sodali is a global consulting firm providing listed companies with strategic advice, shareholder analytics, research, investor engagement, ESG consulting, merger and acquisition and activism advisory, and proxy solicitation services.
Visit Morrow SodaliDownload the full report
Download the full IBX report to learn about key insights, relevant trends and sector-specific data.
Want to know more?
Get in touch
Designate:
Level 15, 68 Pitt St,
Sydney, NSW 2000
solutions@designate.com.au
02 9299 7711
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Morrow Sodali
Disclaimer
The information on this website and any resources available for download are for general information only. They should not be taken as constituting professional advice from the website owner - Designate Group Pty Ltd. Designate Group is not a financial advisor. You should consider seeking independent legal, financial, taxation or other advice to check how the website information relates to your unique circumstances. Designate Group is not liable for any loss caused, whether due to negligence or otherwise arising from the use of, or reliance on, the information provided directly or indirectly, by use of this website.
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