The quality of a company’s brand and investor communications through key touch-points such as their annual report, website, results presentations and social media.
As held by investors and analysts and based on publicly available financial data, industry and sector comparison and commonly used indicators such as Price To Book and PE ratio, market capitalisation, forward PE and share price.
The company’s risk exposure to, and management of, material environmental, social and governance issues based upon leading sources of industry research and peer comparison.
Investor Brand is a set of perceptions based on everything stakeholders know, believe and experience about a publicly listed company. Since brands are measured perceptually, effective investor communication has the power to influence this perception by allowing companies to take control of their narrative.
Level 8, 10 Spring St,
Sydney, NSW 2000